Creative Direction, Copywriting

From first to better; Refreshing the first-ever online bank.

The entrepreneurial spirit courses through every fiber of First Internet Bank. They think like a startup from the top down and that creates a culture of aspiration and inspiration.

Founded on the principle of defying conventions, First Internet Bank has built its reputation on redefining the ancient idea of banking — no gaudy marble, no stuffy lobbies and no cliche pillars. No, First Internet Bank believes in banking differently — banking better.

So when they tapped us for a brand refresh, we jumped at the opportunity. Leveraging that sense of optimism and opportunity we created a message that resonates with like minded customers — fellow innovators, trailblazers and renegades.

From brand strategy to tagline to — well — everything else, My team and I reinvented the entire image of the brand.

Welcome to First Internet Bank, Imagine More.