Creative Direction, Art Direction

35,000 square feet into the future.

When Lockheed Martin asked us to develop a 35,000 sq ft kid-friendly, immersive experience at the USA Science and Engineering Festival 2016, the team collectively giggled with excitement. The STEM field needed young minds interested in engineering and it was up to us to ignite their imagination.

In collaboration with event producers, technologists, copywriters, art directors and even the engineers that built this amazing stuff, the experience was awe inspiring.

We began with the simple notion that the technology Lockheed Martin builds is so advanced it seems like its straight out of science fiction. From there we imagined and designed the space to feel like a movie set filled with activities design to teach, engage and inspire.

The number of visitors to the space was staggering and I like to think the future is a little brighter because of it.