Three months, hundreds of creative executions and millions on the line, the New Balance eCommerce Holiday campaign is a massive effort.


Partnering with developers, marketing managers and senior leadership my team and I built wonderful and measurable campaigns year after year. And with the launch of the Fearlessly Independent campaign this year would have to out-holiday all the others.

From home pages to experience pages to email campaigns, Black Friday to Green Monday to the big day itself, the New Balance eCommerce team produced agile, sophisticated and functional creative that moved all the right needles.
